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As you probably already know, the ketogenic diet has become an extremely popular health trend as well as a personal passion of mine. Google data indicates that “keto” has now surpassed “paleo” as the most popular diet-related search term. Both mounting science and user experiences are validating keto as highly effective for reducing excess body fat quickly, improving cognitive function, minimizing disease risk factors, improving athletic performance, and promoting longevity. I sincerely believe that a ketogenic eating plan could represent the greatest breakthrough in the history of nutritional science—and the history of dieting (finally!)—to promote successful long-term fat loss and weight management. Unfortunately, the booming popularity of keto has also made it the latest fad diet, replete with marketing hype, oversimplification, misinformation, and promoters misinterpreting the foundational science and proven strategies. Through my own personal keto journey and extensive consultat