Why I’m Launching My Company Truvani

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I’m embarking on something bigger than anything I’ve ever done in my life. I’m changing direction and Big Food isn’t going to know what hit them.

As you know – I’ve spent the last few years being an activist. You stood by my side along with the entire Food Babe Army, and we helped shape a safer, more transparent food system.

It’s been amazing. We’ve signed petitions. We’ve voted with our dollars. We’ve shared the truth about what’s in our food. We’ve forced some of the most iconic food brands into changing their ways.

But, I’ve come to realize this isn’t how we win.

As Mahatma Ghandi once said, “Be the change that you wish to see in the world.” And he’s right. We will never get a truly safe and healthy food supply by simply demanding that Big Food change.

And that’s why I decided to go head-to-head with Big Food. It’s a new direction, but it’s the right move.

Here’s how I plan to fight the food and chemical industries in 2018: 

The food industry has treated us like idiots for far too long, and quite frankly, I’m sick and tired of it. When Big Food sees what we’ve got in store for them this year, they’ll be shaking in their boots. I wish I could be a fly on the wall in their board meetings as they discuss what we’re working on now…

If you want to boycott Big Food, I’m making it easier for you. I’ve told you for years that voting with your dollars is one of the most important things you can do to change the food system. Now, I am finally able to create the healthy products that I always wanted to see in stores, not just for myself – but for you too. Your support will make this possible.

Next week, we start out with the official launch of the first Truvani product.

Sign up here to get all the details along with special pricing sent straight to your inbox.

Are you as excited as I am?

Xo,

Vani

P.S. If you already pre-ordered our first product as a way of showing early support, THANK YOU! Your order will be shipped later this week and you should be receiving it very soon. I can’t wait for all of you to start enjoying this amazing product. 

Posts may contain affiliate links for products Food Babe has approved and researched herself. If you purchase a product through an affiliate link, your cost will be the same (or at a discount if a special code is offered) and Food Babe will automatically receive a small referral fee. Your support is crucial because it helps fund this blog and helps us continue to spread the word. Thank you.



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