Announcing My Own Product Line: Truvani

Over the last few years, the Food Babe Army has accomplished a lot… We have influenced Chick-fil-A, Chipotle, Kraft, General Mills, Subway, Panera Bread, and many other big food companies into changing for the better…

But here’s the truth: Big companies don’t change fast enough. And most companies don’t value our health over profits.

How many times have you fell in love with a product, and then a big conventional company buys the brand and the product changes? This story has played out so many times over the years. Just last week, I was looking over the label of my favorite grass-fed vanilla yogurt and noticed a bunch of “gum” additives when previously it had very simple ingredients.

A company starts out with great intentions. A company gets acquired. Then, the company changes their ingredients to cut costs. It’s frustrating.

We work hard here at Food Babe HQ to find great products and recommend them to you. But we can’t predict acquisitions. So, there I was. Mad that I had purchased another brand I thought I could trust. And that’s when I decided that this would happen FOR THE LAST TIME.

That’s why we are launching our own line of products! Our company is called Truvani. 

Here’s what we are all about…

Since our official launch, I cannot believe all the incredible thoughtful messages from you Food Babe Army – your support means the world to me! I can’t thank you enough for having such profound faith in me to see this through.

Many people have asked… why did it take you so long?

The reality of starting your own product line is that it’s expensive. We thought about raising outside capital to fund the creation of Truvani. But, outside money comes with outside expectations that put profits over people. At our core, we believe in real food without added chemicals, products without toxins, labels without lies, and we never want outside money to try and “dictate” what we include in our products.

So, our path was clear. Instead of raising outside money, we knew we could accomplish the same effect by pre-selling our first product, the Truvani Daily Turmeric Supplement. This is expected to begin shipping in February 2018. We are starting with turmeric because it is something I personally wanted to consume immediately – but we plan to create a wide variety of products. The vision for Truvani is extensive. 

We’ve accomplished so much in such a short period of time. This is the next step and your continued support will help! 

Thank you again.

And here’s to a remarkable 2018.

Xo,

Vani

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