The Food Industry Needs To Stop Treating Us Like A Bunch Of Idiots
There’s a war going on inside the food industry right now and I’m sitting on the edge of my seat… watching each play… and seeing who makes the right moves. Some of the changes we are seeing are good and some are bad. The food industry is responding at rapid pace – Papa John’s in getting into organic food, Kraft created organic Lunchables, General Mills removed BHT from most of their cereals, Frito Lay is selling Organic Doritos and Amazon bought Whole Foods! After decades of using the cheapest and easiest ways to create products to maximize profits, brands now have to face the thousands of Americans (including the Food Babe Army!) who are more aware of the crazy additives they are sticking in our food and are demanding change. There are a growing number of us who are no longer willing to buy pickles with yellow #5… almond milk with carrageenan, chips with MSG… or drinks colored with caramel coloring. But some players in the food industry are making all the wrong moves and our tr