Monday, November 20, 2017

Announcing My Own Product Line: Truvani

Over the last few years, the Food Babe Army has accomplished a lot… We have influenced Chick-fil-A, Chipotle, Kraft, General Mills, Subway, Panera Bread, and many other big food companies into changing for the better…

But here’s the truth: Big companies don’t change fast enough. And most companies don’t value our health over profits.

How many times have you fell in love with a product, and then a big conventional company buys the brand and the product changes? This story has played out so many times over the years. Just last week, I was looking over the label of my favorite grass-fed vanilla yogurt and noticed a bunch of “gum” additives when previously it had very simple ingredients.

A company starts out with great intentions. A company gets acquired. Then, the company changes their ingredients to cut costs. It’s frustrating.

We work hard here at Food Babe HQ to find great products and recommend them to you. But we can’t predict acquisitions. So, there I was. Mad that I had purchased another brand I thought I could trust. And that’s when I decided that this would happen FOR THE LAST TIME.

That’s why we are launching our own line of products! Our company is called Truvani

Here’s what we are all about…

Since our official launch, I cannot believe all the incredible thoughtful messages from you Food Babe Army – your support means the world to me! I can’t thank you enough for having such profound faith in me to see this through.

Many people have asked… why did it take you so long?

The reality of starting your own product line is that it’s expensive. We thought about raising outside capital to fund the creation of Truvani. But, outside money comes with outside expectations that put profits over people. At our core, we believe in real food without added chemicals, products without toxins, labels without lies, and we never want outside money to try and “dictate” what we include in our products.

So, our path was clear. Instead of raising outside money, we knew we could accomplish the same effect by pre-selling our first product, the Truvani Daily Turmeric Supplement. This is expected to begin shipping in February 2018. We are starting with turmeric because it is something I personally wanted to consume immediately – but we plan to create a wide variety of products. The vision for Truvani is extensive. 

We’ve accomplished so much in such a short period of time. This is the next step and your continued support will help! 

Thank you again.

And here’s to a remarkable 2018.



Posts may contain affiliate links for products Food Babe has approved and researched herself. If you purchase a product through an affiliate link, your cost will be the same (or at a discount if a special code is offered) and Food Babe will automatically receive a small referral fee. Your support is crucial because it helps fund this blog and helps us continue to spread the word. Thank you.

from Food Babe

Dear Mark: Mostly Questions About Collagen

The Tides Of Marsh

Hey-o! If you caught the coastal breezes on social media, you might know that we spent a good part of last week on Bald Head Island – on the marsh! We’ve been going to the island since the early 90s and have always had a family dream of having a house there. Our dreams were realized this summer when my parents bought a house there!

The house had been rented all summer and early fall, so we hadn’t had a chance to see the new house in person yet. My parents toured it while they were on the island last spring, but my sister and I hadn’t been inside yet. It was kind of strange buying a furnished house with decor and full closets and not really knowing what you own until you start to poke around.

The house is an HGTV dream in that it has great bones, wonderful views, a perfect location, and decent interior finishes, but the decor is all out of date. We spent the trip decluttering, putting on new bedding, and making a list of minor improvements, such as swapping out lamps and getting new doormats.

The best feature? The beautiful screened in porch that spans the back of the house!

Here’s the new bedding we got for the room I stayed in. This one is from The Company Store. It makes such a difference!

Aside from working on the house, we had lots of down time!

I actually didn’t tell Mazen we were coming until I picked him up from school and said “Your suitcase is packed! Guess where we’re going!?” He loved the surprise.

(But first there was a pit stop at Grammie’s house!)

Mazey and I spent 7 hours driving and we were SO happy to get there.

The next morning we went to the Maritime Market for coffee and breakfast. This biscuit was the bomb! (Do you guys still say that? Because I do!)

The weather was perfect during our whole visit and we did lots of walking!

One of the items we discovered came with the house was this great Razor scooter! We went to the hardware store for a kids helmet so M could sail away.

We did a little shopping too!

Piecemealed lunch of eggs and salad.

Miss Emmie is walking! Just a little, but it’s so cute.

Dad just came home from a hiking trek in Nepal and has a full beard! How many days till Christmas, Mr. Claus?!

We had meatloaf and roasted sweet potatoes and green beans for dinner on our first night.

We will be renting the house, and it would be so cool if one of you stayed there! We’re currently brainstorming names. I’m set on a pun, but we haven’t found one we love yet. Here are some of the top runners. We would love your suggestions!

Younger at Heart

The Tides of Marsh

In Tide Out

In Tide Joke

Marshin’ Landing

No Egrets

Mighty Marsh

West Tide Story

Bald Head Part II coming atcha tomorrow!

The post The Tides Of Marsh appeared first on Kath Eats Real Food.

from Kath Eats Real Food

Clean Eating Stupid Simple Rotisserie Chicken Recipe

I’ve got a crazy, easy recipe for you today! This clean eating stupid simple rotisserie chicken recipe is so easy to make that I just like to call it “stupid simple”. Know what I mean? So simple that… Read more →

from The Gracious Pantry