Dear Mark: Abandoning the Keto “Fad,” Ketone Study Calories, and Low-Lactose Fat
For today’s edition of Dear Mark , I’m answering three questions from readers. First, does the renewed vigor assailing the keto diet have me worried about my business? Should I start going vegan to cover all my bases? Second, did the “ketones for overtraining” study from last week control for calories? And third, how can a person eat enough fat if they’re avoiding lactose? Let’s go: Interested to see if Mark’s focus on keto will continue now that the trend factor is wearing off. That VICE piece, flawed though it may be, is part of a much larger media pushback against keto. What are the business implications of aligning yourself with a so-called “fad diet”? I’ve built a pretty good business by aligning myself and my writing and my products with “fad diets.” I generally use several factors to determine where to align myself and target my work: Personal experimentation. What am I trying? What kind of diet, exercise, and lifestyle modifications am I experimenting with? The qualit